---
title: "Automated Make.com: Image Creation and Publication on Instagram with ChatGPT — Paolo Ronco"
language: "en"
url: "https://paoloronco.it/en/writing/automazione-make-com-creazione-e-pubblicazione-di-immagini-con-chatgpt-su-instagram"
---

[← writing](/en/writing)

22 February 2025 · 2 min read

# Automated Make.com: Image Creation and Publication on Instagram with ChatGPT

Introduction This automation leverages Make.com to orchestrate a workflow that generates images using ChatGPT (DALL-E) and publishes them automatically on…

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## Introduction

This automation leverages **Make.com** to orchestrate a workflow that generates images using **ChatGPT (DALL-E)** and publishes them automatically on **Instagram**. The project highlights the integration between **OpenAI** and **Meta (Facebook/Instagram)**, enabling the creation and sharing of customizable visual content.

## **Automation Pipeline**

### **STEP 1: Verification and Planning**

-   A scheduled **task** is initiated on Make.com to monitor the outcome of image generation via **ChatGPT**.
-   The control ensures that the generated image meets the required criteria before publication.

### **STEP 2: Image Creation**

-   **DALL-E** is called to generate an image based on a predefined prompt.
-   The AI model processes the request and returns an image ready for posting.

### **STEP 3: Publishing on Instagram**

-   The generated image is published automatically on Instagram.
-   Parameters such as **hashtags, caption, and post formatting** can be customized.

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## **Setup and Configuration**

### **Initial Setup on Make.com**

1.  Log in to **Make.com** and go to **Templates**.
2.  Search for **“Create engaging Instagram posts with ChatGPT’s image generation and text completion”**.
3.  Select the template and start configuring the pipeline.

### **STEP 1: Configuring OpenAI (ChatGPT, DALL-E)**

-   **API Activation:**
    -   Log in to [OpenAI Platform](https://platform.openai.com/settings/).
    -   Go to **Billing** and add payment details.
    -   Each execution has an estimated cost of **$0.04 per generated image**.

### **STEP 2: Image Generation with DALL-E**

-   Integrate the **Generate an Image** action using OpenAI’s API for DALL-E.
-   Define the prompt and image parameters.

### **STEP 3: Publishing on Instagram**

#### **Facebook Developer Configuration for Instagram Business**

1.  Create a new app on [Facebook Developer](https://developers.facebook.com/apps/).
2.  Go to **Settings > Basic** and enter:
    -   Privacy Policy: \[Link to your Privacy Policy\]
    -   Terms of Service: \[Link to the Terms of Service\]
    -   App Domains: `make.com`, `facebook.com`, `eu2.make.com`
3.  Retrieve **App ID** and **Client Token** for API authentication.

#### **Integrating with Meta (Facebook/Instagram)**

1.  Log in to [Meta Business Suite](https://business.facebook.com/).
2.  **Connect your Instagram account**:
    -   Go to **Accounts > Instagram Accounts**.
    -   Add your account and grant the necessary permissions.
3.  **Create a Facebook Page** (required for Instagram API).
    -   Add a new page from **Business Suite**.

### **Connecting Make.com with Meta**

1.  Return to Make.com and initiate the connection with Facebook/Instagram.
2.  Select the previously created page.
3.  **Start the automation!**

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## **Results and Possible Extensions**

-   Once executed, the pipeline creates and publishes a post on Instagram automatically.
-   The workflow is **scalable**, allowing for additional personalizations such as:
    -   Generating multiple images with creative variations.
    -   Automating copywriting with **ChatGPT** for customized captions.
    -   Extending publication to other platforms like **LinkedIn, Twitter or Pinterest**.

This automation demonstrates how to combine **generative AI** and **API integration** to create a fully automated content management system. ?

On this page

-   [Introduction](#introduction)
-   [Automation Pipeline](#automation-pipeline)
-   [Setup and Configuration](#setup-and-configuration)
-   [Results and Possible Extensions](#results-and-possible-extensions)